Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Madder Much is a women’s resort clothing brand that is inspired by the Mediterranean colors and is homegrown in India. They work to create clothes that inspire the spirit of travel. Their clothes are made by local skills and an equal mix of men and women, living and working together.
Purpose
While Madder Much imagines themselves in the happy vacuums of island life, their workspace is every bit of ocean magic. Strengthened by local skills and an equal mix of men and women living and working together. They work to create clothes that inspire the spirit of travel. Employing actions that benefit nature and communities, they are committed to taking one sand-covered conscious step at a time. This brand is homegrown in India.
People
They are currently working with 3 printer clusters – 1 in Jaipur, 1 in Bagru, and 1 in Ajrakhpur. They ensure to give a continuous supply of work to the producers throughout the year. They have about 5 women who work with us locally on various hand-finishing. Madder Much works with local groups of the Patwa community (traditional Dori makers) to add accents to the garments. At the Madder Much studio, there are 7 men and 7 women working.
Planet
All of the packaging is earth-friendly, plant-starch-derived bioplastic. The outer packaging is recyclable brown packaging using single color non-toxic ink. All tapes used for securing are paper-based. They work with small quantities to minimize wastage as much as possible.