Aagghhoo aligns itself with 4 UN SDG Goals and follows norms that are necessary to be a truly
conscious & health driven brand.
Good Health & Wellbeing - Organic Certified & Chemical Free Supply Chain. Use of natural colour
further strengthens the health & safety norms for children. From core design to materiality, Everything is
centred around child safety.
Gender Equality - Gender neutral parenting fosters the skills or traits for children to grow up free of
gender stereotypes. Colour, Style & Theme coding create a point of contention in the minds of parents
and kids. We aim to create a liberal thinking for children and parents through their products.
Decent Work & Economic Growth - They believe in holistic & collective growth. They choose to
associate with farming & weaving communities that work with Indigenous cotton & are dependent on a
small design community for their livelihood
Responsible Consumption & Production Pattern - Sustainable & Environmentally Clean + Ethical Supply
Chain, Clean processes for Less Water consumption, Recycle & Reuse, Design for longevity, Zero waste -
accessories, toys, Capsule Systems, Brown recyclable packaging boxes & brown sealing tapes with