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Iro Iro upcycles silk waste procured from local textiles and market places, which would otherwise be burned as fuel or sent to the landfill. This upcycled textile is used to create clothing and accessories using zero-waste cutting techniques. Their small but growing family carefully creates custom patterns to fit your personality.
The environment friendly Iro Iro products are all about flourishing an ecosystem that sustains the livelihoods of the weavers who create them.
Purpose
The Iro Iro ecosystem is driven to make organic, pollution free clothing. Fashion for them has always been a reason to celebrate something that uplifts the spirit and creates happiness, not just for the individual, but for the planet and for everyone around.
By introducing extra weft techniques to twill weave, Iro Iro is renewing opportunities for the weavers from Chomu. Every product sold supports a family of weavers and enables them to pursue a profession they are passionate about, instead of having to move into the unorganized sector.
People
In one Indian village, Iro Iro has employed 9 women, sustains 8 weaver families, and has upcycled 5000 kg of waste fabric.
Artisans
With new opportunities, the weavers who were forced to move to tier 1 and tier 2 cities to work as construction laborers, have started to return to their villages. They are building their livelihood through handloom weaving again. A new generation is practicing and learning the craft and adding its own efficiency to it.
Women
Young women who were not allowed to step out of their homes now maintain a steady income and practice the craft. The quality of their craftsmanship is an exemplary testament to their passion for the craft.
Planet
Iro Iro has upcycled 5 tonnes of textile waste which saves about 100 tons of carbon dioxide from entering the atmosphere. They also upcycle waste yarns from Khamir, an NGO in Gujarat specializing in hand spinning of indigenous cotton. All of this waste is handwoven into new fabrics in Rajasthan utilizing rural indigenous weaves such as ‘pattu’.
Their aim with the Moonwash collection is to reuse 15 tons of textile waste.
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Flourish is a global online marketplace for all things made from good. Flourish was started with the purpose of being a driving force for conscious consumerism, by bringing together environmental and social impact in our mark of goodness. Each product on flourish is made with careful consideration for the planet as well as the people. We are committed to traceability and transparency, thus, with each product, you can see a cost break up as well as know more about how it was made, the people who made it, and more. With a variety of creative producers from all over, Flourish has products across numerous categories like apparel, accessories, home, kids toys, stationery, and more. Handmade and eco-friendly products that are good for the planet and the people.
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What’s available
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