Founded in 1978 by Nand Kishore Chaudhary with two looms, Jaipur Rugs is a business that combines the pursuit of profit with the goal of spreading kindness. It now has over 7000 looms and sells in over 60 countries. The company prides itself in creating hand-knotted works of art in the form of rugs by collaborating with creative talents, from weavers in the villages of Rajasthan to internationally acclaimed designers, capable of showcasing this ancestral craft with a new vision. Each and every rug made and sold by Jaipur Rugs is handmade. With over 500 unique collections it is one of the largest selections in the rug market for handmade rugs.
The business is built on a bedrock of values that combines kindness as default demeanor, compassion for those around us, and the humility that everyone deserves dignity. As an organization, they are driven to work with those that align with same values and work with the weavers from rural India. The core purpose is to nurture the creative capacity of artisans and thereby empower them to fulfill their aspirations and live a dignified life. Financial inclusion, education, health, skill development, challenging the gender bias, and connecting rural India are also goals they strive to accomplish by nurturing the artisans and their art.
They use the 2500-year-old art of hand-making carpets as a tool to bring prosperity to 40,000 rural artisans of which 80% are women.
Jaipur Rugs works with the Jaipur Rugs Foundation (JRF), a value-driven non-profit with a network of 40,000 artisans spread over 669 villages and 5 states. It is a testament to innovative socio-economic development and the integral values of love, compassion, and empathy that preserve culture and tradition while effecting positive change.
JRF is currently working in five states; Gujarat, Rajasthan, Uttar Pradesh, Bihar, and Jharkhand.
Sustainability at Jaipur Rugs drives and forms the foundation for our ventures. Manchaha, the unique sustainable initiative uses left-over handspun yarn to make an artisan’s own design and reduces industry-wide wastage. It is a remarkable example of sustainable production – reusing and revival from waste, the problem becoming its own solution. They buy raw colors from Color Tex and Hunts Men and then make their own recipes. The raw colors are GOTS certified and eco-friendly. The wool is hand-picked, hand-carded, and handspun. They have a network of 3000 katwaris who make yarn over charka. The Sadwa, Surana, and Mirzapur units will rely on our newly installed solar plants for electricity.