They appreciate and support various artisans across India. Maatie believes in preserving art forms and taking agency back from the mechanical systems of industrialization. They try to incorporate design thinking and culture, to maintain authenticity and value in what they make. With a strong root in culture and history as well as in nature to not just be seen as a resource, their products are handmade using eco-friendly fabrics and dyes. Realizing the need to consume less, they make small curations to encourage mindful purchases, while telling a unique story, and adding value to each piece, making them long-lasting pieces in your timeless wardrobe.