P-TAL or the Punjabi Thathera Art Legacy is built around the belief that “Legacy is not leaving something for people; it is leaving something in people”. The Thatheras of Jandiala Guru is a community of skilled craftsmen who specialize in the traditional technique of hammering brass and copper sheets into traditional utensils. This crafts colony of Jandiala Guru was established during the reign of Maharaja Ranjit Singh (1883) the great 19th century Sikh Monarch, who encouraged skilled crafters from Kashmir to settle in the heart of his kingdom in Punjab. Bringing professional and veteran designers to this craft, P-TAL brought 85 new designs catering to niche markets. They ensure strict quality standards for the products.
'Punjabi Thathera Art Legacy', consciously abbreviated as P-TAL, the brand name under which products are sold is also the Hindi name for brass. P-TAL has established itself in 14 retail outlets across 7 states. Their efforts to ensure sustainable access to demand avenues for the Thatheras have been realized through the setting up of a retail outlet in the popular tourist destination of Gobindgarh Fort in Amritsar. They have also successfully held 20+ exhibitions. Tapping the international markets, P-TAL caters to orders in over more than 20 countries.