Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Made out of responsible materials
Avoids use of chemicals or toxic materials

Sadhna, as an idea, was born in 1988 to generate alternative income for women in and around the urban and rural areas of Udaipur. A massive drought in the region forced the menfolk to migrate in search of work and the incomes of households dwindled considerably. The women were forced to look for other avenues of income in order to supplement the meager resources. Traditionally faring from a society that is not dependent on agriculture, Sadhna chooses handicraft as the core revenue-earning activity for the women.