Sadhna, as an idea, was born in 1988 to generate alternative income for women in and around the urban and rural areas of Udaipur. A massive drought in the region forced the menfolk to migrate in search of work and the incomes of households dwindled considerably. The women were forced to look for other avenues of income in order to supplement the meager resources. Traditionally faring from a society that is not dependent on agriculture, Sadhna chooses handicraft as the core revenue-earning activity for the women.
The foundation of the enterprise is Sadhna’s commitment to empowering women, both economically and socially. To make the artisan members self-sustainable and to give them access and control over the significant financial and social resource, status in their family and society.