Samoolam

Ensures fair living wage for producers
Discloses the community being impacted
Focusses on women producers
Created using handcrafted methods
Made out of responsible materials

Samoolam, meaning 'collective roots' in Sanskrit, was founded as a grassroots social movement in Gaya, Bihar (India) with the vision to use design as a powerful tool for social change. Samoolam promotes the dying art of 'Crochet'. It has helped rural women from over 110 families who had little or no knowledge of the craft, earn their pride and livelihood through the creation of Craftmark-certified authentic handmade fashion.

Purpose

People

Planet