They use 100% locally manufactured Tencel is used for the entire collection, made from responsibly sourced wood pulp using minimal non-renewable resources. 65% of the energy needs of their fabric partner come from renewable sources through their own windmills. The water footprint for this fabric is only 5% compared to traditional cotton. They are proud supporters of innovation, the use of one-of-a-kind vortex spinning technology enables a carbon credit of 30% compared to conventional spinning.
Plant-based dyes coming from Indian madder vines, natural indigo, iron vinegar, and leaves are used. The entire waste management process is kept closed-loop helping them build a strong relationship with nature.