Umang or the Mahila Umang Producer Company started as a producer company forged by SHGs. 3,000 women farmers in the Gangas river basin, around Ranikhet, Uttarakhand, were encouraged to form Self Help Groups (SHGs). Within a decade, the SHGs managed to create social capital of over ₹10.00 million and created Umang, with verticals for ethical production of fruit preserves, natural honey, safe foods, and hand-knitted items which are marketed under the brand names of Umang, Kumaoni, and HimKhadya.
Umang continues to evolve as a fair trade producer company with a triple bottom line defined by Ecology, Economics & Equity.
Umang has been organized to empower rural women in the mountains and to improve the quality of their lives. Sharing the costs to the management of responsibilities for arranging appropriate drinking water and sanitation systems, provision of renewable energy and rainwater harvesting, revegetation of wasted commons to renew the hydrology, and create social capital.
Cultivation of traditional crops like amaranths, sesame, millets, buckwheat, etcetera have been revived and encouraged in order to optimize on-farm production and incomes through the promotion of organic farming practices. Alongside, appropriate storage, processing, and packaging facilities have been introduced to adopt value chains across the spectrum. Essentially, the idea is to provide supplementary incomes on a sustainable basis to members of the SHGs.