Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Made out of responsible materials
Avoids use of chemicals or toxic materials
Uses portion of proceeds to give back to the community

Umang or the Mahila Umang Producer Company started as a producer company forged by SHGs. 3,000 women farmers in the Gangas river basin, around Ranikhet, Uttarakhand, were encouraged to form Self Help Groups (SHGs).  Within a decade, the SHGs managed to create social capital of over ₹10.00 million and created Umang, with verticals for ethical production of fruit preserves, natural honey, safe foods, and hand-knitted items which are marketed under the brand names of Umang, Kumaoni, and HimKhadya. 

Umang continues to evolve as a fair trade producer company with a triple bottom line defined by Ecology, Economics & Equity.