Upasana, a clothing company located in Auroville, Tamil Nadu in southern India, is a place where creativity, fashion, design, Indian culture, business, social responsibility, and spiritual progress get woven seamlessly together. Upasana at every stage crafts the products consciously. Shifting fashion to touch the soul instead of just the body, they believe life is interconnected. Beauty is beyond vanity. The process of creation is as precious to them as giving you a beautiful product.
The mission is to create conscious sustainable fashion where they are taking care of environmental cost and not passing it on to the future. For them, the design is creative, problem-solving. Any problem, be it post-tsunami trauma, farmer suicides, garbage littering, weavers losing their job, Upasana looks at social issues as a space to exercise for change.