WHE stands for Women, handcrafted & Eco-friendly. A design-driven ethical fashion brand, it was started in the year 2020 with the goal to connect the artisans to the end market. WHE hopes to inspire consumers to buy high-quality eco-friendly, handmade products crafted to their needs. WHE also works as a marketing, sales, and training mentor to many women micro-enterprises as well as their own full-time women workforce. The range of products includes jewelry, home, and wearable accessories all handcrafted with the hallmark of love, mindfulness, and eco-consciousness.
Only 27% of women in India are working, one of the lowest globally. WHE works to address this concern by creating employment opportunities for women. Founded in Dec 2015, the parent company Abira creations (Abira in Arabic means strong) aims to build an ecosystem for marginalized women to learn, grow & become financially independent. Every product created and crafted at WHE is a step towards uplifting these women artisans. WHE also made it their mission to offer customers more sustainable alternatives without compromising on quality, style & functionality.
So far, WHE’s work has resulted in 180+ Women empowered, 500+ Women trained, 15+ craft forms revived, 13+ crafts group empowered, 4000 kilos+ of waste upcycled.