Whitewater was established by a team of spirited women in 2017. They offer natural and organic clothing, bedding and toys for newborns and toddlers. Every collection is based on an original poem, translated to doodles, and brought to life working collaboratively with traditional craftspeople of India. They do not follow traditional fashion cycles rather the products are launched as each ‘stanza’ gets ready.
Whitewater was born out of a passion for eco-textiles and Indian crafts. With a vision for the future, whitewater wanted to transform the way parents and through them children learn and give back to society. Taking inspiration from Indian cultural heritage, they adopted a storytelling approach in our textiles so that products become an interactive tool that connects generations. In a world of overwhelming choices, they chose to work on a limited collection using only natural and organic raw materials. They design products in a manner that is better for the people and the planet.