Why so blue

Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Made out of responsible materials
Why So Blue is a small business started by mother-daughter duo Jaya and Shweta to make customizable clothing available to all. They use soft, breathable cotton sourced from various parts of the country and each piece is made to order in their studio.

Purpose

People

Planet