Recycles resources
Purpose
The textiles developed at Lotus Veda is an expression of the diverse Indian culture through colours, designs, and craftsmanship. They work with handloom and handcrafted textiles in many parts of India. It allows for innovation and experimentation on a very intuitive and personal level. Each piece is handmade by expert artisans from across regions and is dedicated to preserving traditional techniques and heritage. Their approach to work is not only to revive the traditional crafts but at the same time blend the opposite ends of vintage and modern.
People
Apart from working with the local artisans, printers, and weavers of India, Lotus Veda also tries to work with the local community and become a part of them. They engage with a lot of local clusters, connect with them and try providing them with work. They have been working with organizations engaged in giving work to the local women.They engage these women by getting the handwork done on the products. Lotus Veda is a local home-grown brand with global relevance. There are 100 artisans involved out of which 75% are male and 25% are women.
Planet
The Lotus Veda team is one-hundred-percent dedicated to supporting slow and sustainable growth; to create a sensitive awareness of handlooms and hand-printed textiles potential. Lotus Veda consciously works towards minimum wastage or zero wastage policy. They work with raw materials, fabrics, and accessories which are friendly to the environment, biodegradable, and ethically made with a minimum carbon footprint. They use all the leftover fabrics to make products, even a small piece of leftover cloth is used to make ribbons to tie up the fabric or garments they sell.