Tamarind Chutney is a fresh, contemporary and quirky take on the beautiful age-old craft traditions native to the Indian subcontinent. It combines the inherent sustainability of crafts developed in tandem with local ecosystems with a broader slow-fashion ethos and ethical, transparent business practices.
Purpose
Tamarind Chutney is on a mission to shake up the fashion industry and make it more equitable and sustainable. Its mission is to preserve India’s rich craft heritage and bring meaningful improvement in artisan livelihoods, while being conscious of the environment, and ethical towards all the people who work with the brand.
People
Tamarind Chutney works with a growing community of 15+ artisans from all over the country specializing in local crafts. The brand contributes to the growth of their livelihoods through long-term partnerships, capacity building and development initiatives. Tamarind Chutney works with artisan entrepreneurs or small production units that are overlooked by large and mainstream brands to bring them market access. It ensures that every unit has safe and healthy working conditions and all workers are treated fairly. The brand shares the price breakdown of every single product and are committed to fair and living wages and pay above-market rates to all its artisans.
Planet
Tamarind Chutney is inspired by the principles of slow fashion and circularity - buying only when needed, and minimizing waste in its production and distribution activities. It creates handmade, small batch collections that minimizes waste and energy consumption. Its products are exclusively made with natural fibres - no plastic is involved, including in the packaging. The brand primarily uses craft fabric, which is handmade by Indian artisans using local craft traditions from across the country. These crafts often use vegetable dyes and have developed over time in sync with local ecosystems.
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