With a vision to encapsulate Indian heritage arts and crafts in tandem with trends, Dharang is driven by slow and mindful fashion. The constant factor that fuels their vision is minimalistic and a belief in designs that transcend geographical boundaries and seasons. Dharang’s ensembles and lifestyle products are handmade from ethically sourced fabrics and are designed to get minimal fabric waste. Scraps become the genesis of something new - be it accessories, home décor, or utility products. Putting them to best use is what they value and practice.
Dharang began its journey with the weavers & crafts of Bihar– Tussar Silk, Madhubani painting, and Sujani embroidery. Slowly they have also incorporated Kutch for Kala Cotton, Pochampally for Ikat, West Bengal for Jamdani, Andhra for Handwoven fabrics, Madhya Pradesh for Maheshwari & Chanderi, Gujarat for Khadi, Ajrakhpur for Ajrakh hand block printing. Their global and minimalistic ensembles and home & living products are a representation of their exquisite craftsmanship.
Every ensemble is crafted ethically & ecologically. Their responsible steps towards sustainable & organic ways of life make them accountable for even the last disposable thread at Dharang. Leftover fabrics at Dharang do not end up in landfills where harmful gases are released into the air. Rather they are dyed in natural azo-free dyes that prevent the release of chemical effluents into the river. They follow 3 principles that help manage wastage and sustains the ecosystems: Selection of fabric (minimal natural resource utilization) like Kala Cotton or hand-spun and hand-woven Khadi. Working directly with weavers & craftsmen, who use natural dyes and take the organic route of producing the fabric. Concept of Circularity, which starts from designing of a dress with zero waste, utilizing leftovers, and producing in small batches.