Ensures fair living wage for producers
Reduces the environmental impact
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Biodegradable or environment friendly
Headstrong by Hema Sharma was launched in the spring of 2019 as an expression of creativity that was shaped by a childhood spent in proximity to nature. There is a discernible thread of bohemia that runs through all their creations, the roots of which are in a nomadic spirit.
Purpose
The purpose of the brand is to provide contemporary, consciously made, long-lasting garments to the conscious consumer. They only use natural fabrics in the collection, try to minimize wastage, and are on a journey towards being more sustainable every day. Their aim is to support the artisan community, provide employment, and promote hand-based techniques in fashion.
People
Headstrong directly employs 2 artisans (master and tailor) and provides work to embroiderers, block printers, block makers, screen makers, fabric weavers, and fabric dyers. They consciously use labor-intensive practices like hand block printing. They believe in fair wages, meaningful and respectful association with all the people involved.
Planet
They use fabrics that are earth-friendly like linen, hemp, and handloom cotton. They make-to-order to reduce wastage and avoid the unnecessary stock. The packaging does not have any plastic and is biodegradable. The products are made in long-lasting fabrics in styles that are not trend-driven.