Ensures fair living wage for producers
Reduces the environmental impact
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Maayu undergarments are specifically designed for well-being, using minimal resources. They do not use chemical dyes, synthetic fiber or spandex. Everything is made from only 100% organic cotton. All the products are made out of certified organic cotton - unbleached and undyed. The kora boxers are handwoven using indigenous organic cotton.
Purpose
Their core belief is that what is good for the planet is good for people and what is good for people is good for the planet. It is never one or the other and human lives are interconnected with all aspects of our environment. With one caring underwear at a time, their vision is to build a world for the well-being of people and the planet to thrive together. Taking up the challenge to make spandex-free, polyester-free, synthetic-dye free undergarments, they are aiming to make intimatewear truly breathable!
People
They work with fair trade certified factories and carry out personal reviews at every stage of production to ensure transparency. Their Kora boxers are handspun and handwoven by artisans, using indigenous cotton grown by farmers of India. The crochet elements in the knit panties are handmade by women of Goa. They make sure to involve and positively impact the community they are living with..
Planet
They believe in using minimal resources, hence the products are devoid of synthetic dyes & bleaches and have no toxins. The boxers are handmade out of indigenous cotton and all the knit panties are also made out of certified organic cotton. This also ensures a very low footprint. For colors, they strictly use medicinal rich natural dyes only.
