Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
PraanaPoorna pioneers a groundbreaking shift in personal care, pet care, and cleaning products by crafting innovative, bio-based solutions from locally sourced raw materials. Steering clear of petro-chemicals, PraanaPoorna's offerings eliminate allergies and toxins while introducing a first-of-its-kind concept - no synthetic stabilizers or chemical fragrances. Embracing pure essential oils for aroma healing, their handcrafted products undergo rigorous lab testing for safe skin application, air, and water. Encompassing baby care, skin care, and pet care items, along with natural aroma sprays doubling as air fresheners and deodorants, PraanaPoorna champions "Green Cleaning," promoting a healthier, cleaner, and safer way of living. With natural disinfectant cleaners and antibacterial detergents, they not only prove highly effective but also reduce water usage, safeguarding water bodies from harmful frothing.
Purpose
PraanaPoorna envisions a transformative future by resurrecting and popularizing natural handcrafted products within a Circular Economy framework. Guided by a mission to make environmentally and socially responsive products both affordable and accessible, the company pioneers a distributed consumer-producer community production model, utilizing local raw materials. In a bold move towards sustainability, PraanaPoorna endeavors to replace chemical disinfectants with affordable and accessible natural alternatives. Recognizing the urgency, they address the need for such solutions to avert antimicrobial resistance and mitigate the health hazards posed by chemical cleaners. Moreover, their commitment extends to combating groundwater contamination, halting the frothing of lakes and rivers, and preserving biodiversity. PraanaPoorna's holistic approach involves obtaining industry certifications, licenses, and rigorous lab tests, ensuring the integrity and safety of their bio-based natural products. Embracing innovation and responsibility, PraanaPoorna strives to lead the charge towards a cleaner, healthier, and more sustainable future.
People
PraanaPoorna's visionary Distributed Community production model not only pioneers a circular economy but also aligns seamlessly with Sustainable Development Goals. The approach involves Livelihood Projects, focusing on equitable access to lower economic sections by producing an affordable product range. With strategically placed production centers nationwide, the company actively reduces environmental impact by minimizing transport and packaging. PraanaPoorna's commitment extends beyond environmental stewardship, positively impacting human health through their 100% natural and toxin-free products, catering to all age groups and backgrounds. By sourcing ingredients such as Soapnut, Shikakai, Jaggery, and Dry Coconut directly from local producers and farmers in Karnataka, the company supports livelihoods while ensuring the highest quality. Notably, PraanaPoorna takes a holistic approach by providing paid hand-hold training to individuals and NGOs, empowering them to produce industry-level disinfectants. Initiatives like training women self-help groups in Jajjar, Haryana, and caregivers of special-abled children at GRT showcase PraanaPoorna's dedication to creating a sustainable and inclusive future.
Planet
PraanaPoorna's commitment to environmental responsibility is evident in every aspect of their product lifecycle. Hand-processed at room temperature, their products stand out as they release no chemical or gaseous contaminants into water and air during manufacturing. These eco-conscious items redefine cleanliness, lathering less and requiring minimal water for wash-off, showcasing a dedication to water conservation. Beyond the use phase, PraanaPoorna contributes to zero landfills by repurposing containers. Remarkably, the products release no cosmetic or chemical contaminants into water during usage, making them an eco-friendly choice. The sustainability journey continues as used water from washing can be directly fed to plants, showcasing the company's dedication to closing the loop in a responsible manner. PraanaPoorna not only delivers effective and natural products but also exemplifies a profound commitment to a cleaner, greener, and more sustainable world.
