Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Inspired by the happy gurgling sound made by babies, the word ‘Aagghhoo’ is a joyful expression of babyhood. Aagghhoo’s focus has been on infant ergonomics and spreading consciousness about the unsaid functional needs and emotional state of a child at different stages of babyhood.
Purpose
Aagghhoo aims to be a partner for parents, offering natural and safe products and solutions for their children. The brand’s intent is to help parents imbibe a value driven & simplified lifestyle system that eventually benefits children. Exposing children to everything simple, humane and natural not just raises the levels of eco-literacy at an early stage but also boosts empathy towards handmade objects & natural environments.
People
Handwoven fabrics with natural prints and colours is what makes Aagghhoo truly organic, natural and pure. Aagghhoo has been affiliated with rural weaving, jamdani & mul, indigenous cotton clusters & natural dyers and ensures that with the growth of the brand, each of these communities get the recognition.
Planet
Aagghhoo aligns itself with 4 UN SDG Goals and follows norms that are necessary to be a truly conscious & health driven brand. Good Health & Wellbeing - Organic Certified & Chemical Free Supply Chain. Use of natural colour further strengthens the health & safety norms for children. From core design to materiality, Everything is centred around child safety. Gender Equality - Gender neutral parenting fosters the skills or traits for children to grow up free of gender stereotypes. Colour, Style & Theme coding create a point of contention in the minds of parents and kids. We aim to create a liberal thinking for children and parents through their products. Decent Work & Economic Growth - They believe in holistic & collective growth. They choose to associate with farming & weaving communities that work with Indigenous cotton & are dependent on a small design community for their livelihood Responsible Consumption & Production Pattern - Sustainable & Environmentally Clean + Ethical Supply Chain, Clean processes for Less Water consumption, Recycle & Reuse, Design for longevity, Zero waste - accessories, toys, Capsule Systems, Brown recyclable packaging boxes & brown sealing tapes with natural gum..