Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
AMAR KOSA, an award-winning PETA-approved sustainable vegan fashion brand, stands as a beacon of high ecological integrity. Rooted in the ancient Sanskrit term meaning "eternal collection," AMAR KOSA embraces timeless designs that transcend fleeting trends. The brand's mission is to champion sustainability, using natural and sustainable fabrics to craft garments that embody slow fashion principles. By educating customers on the long-term benefits of slow fashion, AMAR KOSA promotes a lifestyle of mindful consumption. Their unique designer wear offers modern women, aged 30-55, stylish, well-fitted dresses perfect for various occasions—from office settings to casual lunches, dinner outings, and holidays. Each piece harmoniously blends Indian heritage with contemporary aesthetics, reflecting the dynamic lifestyle and personality of today's discerning woman. AMAR KOSA’s commitment to sustainable fashion ensures that their collections are not just clothes but meaningful, all-time wearable classic ensembles.
Purpose
AMAR KOSA envisions a future where minimal and conscious wardrobes are the norm, prioritizing quality and ethical clothing. The brand is dedicated to educating customers on the lasting benefits of slow fashion, encouraging a shift from cheap, factory-made fast fashion to timeless, long-lasting garments. AMAR KOSA's philosophy, encapsulated by its name meaning "eternal collection," emphasizes designs that remain stylish indefinitely. By promoting mindful consumption, the brand aims to dispel the myth that sustainable clothing is expensive. In reality, the durability of AMAR KOSA’s pieces means customers will buy less over time, leading to less waste and greater savings in the long run. AMAR KOSA’s mission is to transform consumer perspectives, highlighting that investing in well-crafted, sustainable fashion not only benefits the individual but also contributes to a healthier planet.
People
AMAR KOSA is committed to empowering women in rural areas by collaborating with artisan clusters across India, generating livelihoods and improving family incomes. This support not only enhances their quality of life but also enables them to provide better education for their children. The brand’s dedication to fair wages ensures that all workers and weavers are well-compensated and cared for, reflecting a deep respect for the human chain behind each product. Every fabric used by AMAR KOSA is sourced directly from weavers in various regions, infusing each piece with authenticity and heart. By choosing AMAR KOSA, customers are not just purchasing a product; they are supporting a hardworking artisan from a remote village. This connection adds a unique soul to every AMAR KOSA creation, aligning with the brand’s mission to foster sustainability and ethical fashion while uplifting rural communities.
Planet
AMAR KOSA's unique selling proposition lies in transforming plain white fabric, often industry leftovers or excess produce, into distinctive products through traditional crafts such as Shibori, Marble, Block printing, and Tie and Dye. Using primarily cotton and vegan silk, the brand emphasizes environment-friendly products. As a pioneer in sustainable fashion, AMAR KOSA collaborates with artisans across India to develop sustainable fabrics, generating employment and preserving Indian art and craft. The natural, chemical-free fabrics and dyes used by the brand minimize water wastage and reduce carbon footprints. AMAR KOSA's journey underscores the importance of the three R’s: Reduce, Reuse, and Recycle. They assist customers in recycling old clothes and integrate recycling practices into their daily operations. By championing sustainability, AMAR KOSA not only creates beautiful, ethical fashion but also fosters a greener future for the garment industry.
