Apara

Ensures fair living wage for producers

Discloses the community being impacted

Created using handcrafted methods

Reduces/Reuses/
Recycles resources

Made out of responsible materials

Biodegradable or environment friendly

Apara’s journey began as a serendipitous leap signing up for an exhibition without a product, only a dream. Launched in 2023, Apara, meaning “abundance,” quickly evolved into a brand rooted in textile artistry, handloom traditions, and handmade elegance. It celebrates women of all ages and sizes with timeless, size-inclusive apparel crafted for comfort, quality, and self-love. Each piece is made using carefully chosen fabrics that are 100% cotton, pure linen, silk, and crepe, that age beautifully, growing softer and more comforting with time. With sustainability at its heart, Apara offers clothing that defies trends and expiry dates, embodying a slow fashion philosophy where style, substance, and craftsmanship meet.

Purpose

Founded by a former corporate catalyst, Apara was born from a vision to create fashion that is ethical, sustainable, and timeless. The brand’s mission is to make elevated style accessible to women of every size, with effortless silhouettes and thoughtful cuts that transition seamlessly from AM to PM. By simply pairing the right accessories, each look can be reimagined for any occasion. With a deep commitment to craftsmanship, Apara focuses on luxurious fabrics and impeccable stitching, offering garments that are as enduring as they are elegant. Complementing each piece is a curated collection of artistic jewelry, handpicked to enhance the beauty and versatility of their signature kaftans. Apara isn’t just about clothing it’s about creating a complete, intentional experience for those who value timeless design and refined detail.

People

Apara’s collaboration with handloom artisans goes beyond sustainable fashion, it’s a commitment to social impact, cultural preservation, and ethical practices. By working directly with skilled artisans, Apara helps preserve centuries-old handloom techniques, ensuring that traditional craftsmanship continues to thrive in a modern world. Each eco-friendly, resource-efficient fabric used in their kaftans supports rural development and aligns with the brand’s sustainable values. These partnerships provide artisans with fair wages, steady livelihoods, and dignified working conditions, fostering economic independence and reducing poverty in their communities. Through transparent, ethical collaboration, Apara champions a model of fashion that uplifts people, honors heritage, and promotes lasting social equity.

Planet

At Apara, environmental responsibility is woven into every step of the design and production process. Rooted in the principles of slow fashion, each silhouette is thoughtfully created to be reused, repurposed, and cherished over time. Apara rejects mass production, opting instead for made-to-order and small-batch creations that minimize waste and overstock. From sourcing eco-friendly fabrics to using 100% compostable packaging, every decision is made with intention to reduce environmental impact and carbon footprint. By choosing mindful materials and conscious practices, Apara offers fashion that aligns with the values of sustainability-driven consumers, proving that style and environmental stewardship can go hand in hand.