Ensures fair living wage for producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Aravali emerges from a profound affection for traditional Indian art, a passion that extends to preserving and championing both the art forms and the talented artists behind them. The brand meticulously curates a rich tapestry of traditional art from diverse corners of India, forming partnerships with the finest creators, acknowledged and honored by State institutions. Among Aravali's esteemed panel are Shilp Guru awardees, State government awardees, and GI certified artists. At Aravali, the commitment is twofold - not only to offer patrons authentic art forms but also to empower artisans by ensuring the sustained legacy and widespread recognition of their crafts. It's not just about art; it's a journey of preserving heritage and fostering the creators who breathe life into it.
Purpose
Aravali stands as a sanctuary where patrons not only appreciate but actively support the tapestry of traditional Indian art forms. In an era dominated by digitization and mass production, these art forms face the threat of extinction. Aravali, as a bootstrapped startup, champions a unique approach—buying artists' work upfront, ensuring fair compensation for their skills, labor, and creativity. Unlike the conventional waiting game after sales, Aravali prioritizes timely payments, breaking free from the exploitative clutches of middlemen. By directly connecting patrons with artists, the brand safeguards the quality and authenticity of the artwork, creating a symbiotic relationship that fosters the longevity of traditional art forms and empowers the artisans who breathe life into them.
People
In its unique approach, Aravali is dedicated to making a meaningful impact on the lives of the artists it collaborates with. Beyond fair compensation and prompt payments, the brand engages in a creative synergy with the artists, delving into aspects of design and materials. Aravali is a proponent of artistic evolution, encouraging artisans to infuse contemporary themes and concepts into their traditional art. This collaborative process not only enhances the appeal of the artwork but also empowers artisans to innovate. The result is a fusion of tradition and modernity, creating artwork that resonates with a broader audience and ensures the preservation of cultural heritage through a lens of creativity and adaptability.
Planet
Aravali's curated artworks are meticulously crafted, embodying the essence of handmade mastery with minimal machine intervention. The dokra work, a hallmark of Aravali, ingeniously repurposes scrap brass, breathing new life into discarded materials. Wood carvings come to life using sustainable timber, reflecting a commitment to eco-friendly practices. Aravali actively promotes the use of handmade canvas for its wall art, creating a seamless blend of tradition and sustainability. The brand's ethos revolves around ensuring that every piece reaching patrons not only exudes artistic excellence but also stands as a testament to sustainability—where craftsmanship and environmental consciousness harmoniously converge to offer high-quality, timeless art.
