flourish.shop Avani
Avani Flourish


Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Made out of responsible materials
Avoids use of chemicals or toxic materials
Uses portion of proceeds to give back to the community
In the remote valleys of the Indian Himalayas, abundant in natural resources but scarce in sustainable rural livelihood opportunities, Avani works with the rural community of Kumaon, part of the Indian state of Uttarakhand, in an inclusive manner. The primary objective is the creation of sustainable livelihoods through conservation of natural resources, dissemination of appropriate technology, and revival of traditional skills - natural dyeing and hand weaving. This led to establishing Earthcraft, which is a producer-owned cooperative, that generates contemporary, eco-friendly, fair trade, high quality, and low carbon footprint products for a conscious and caring client.