Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Uses portion of proceeds to give back to the community
Bindu Giri works with heavenly silks, exquisite Kanchivaram weaves, Ikats, Jamdanis, and more. Bindu Giri is a contemporary Indian handloom sari brand that draws from traditional techniques. With a unique voice depicting the philosophies and cultures of India. The label’s mission is to promote and revive the patronage of handlooms.
Purpose
The label expresses the need to believe in oneself through the exploration of modern elegance, timeless tradition, lavish luxury, and sophisticated beauty. The designer, Bindu Giri, has merged design with craft, implementing various nuances of design technique and staying close to the understated class. Their designs & artisans have won and been nominated for a number of National Awards over the years.
People
Bindu Giri always pays their weavers & atelier team more than the current market value. They are able to do this because they cut out middlemen brokers & build long-term relationships with their weavers. By employing and re-skilling the team constantly to revive long-lost designs, they ensure weavers’ families preserve and pass on savoir-faire to the next generations. 64% of their weavers across the hand-looms in India are women, and their statistics show that artisan families with a female primary breadwinner make better investments, are more financially secure, have children that go onto higher levels of education. They want to help elevate women to grow up the value chain in all verticals.
Planet
Power loom costs to the environment are large & not sustainable in the long term. Handloom production is highly environmentally friendly, as there are no electrical costs associated with the operation of the loom. Bindu Giri is attempting to slowly integrate new technologies & knowledge-based training to further extend environmental efficiencies across the supply chain. Bindu Giri institutes various schemes to ensure their workers enjoy a comfortable and rewarding working life. Pit-looms are set up in their respective homes in villages across India so as to help them improve their lifestyle, mitigate the cost of living, ensure their children are being educated, all the while under flexible work hours — this encourages more women to come to the forefront of the skill pool. Encouraging and providing children with education subsidies has also been instituted.
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