At Chambray & Co. modern aesthetics are combined with traditional crafts, using the Indian woman's inherited expertise in needlework to upcycle textile that has been spilled out of the system. They source discards from large textile and garment producers. Their products celebrate Indian crafts and textiles and also hold a promise of being worn, loved, and even passed on more than usual products. They encourage responsible consumption by disrupting existing supply chains and creating an alternate closed-loop system of procurement, production & promotion.
They are currently upskilling and providing a steady source of income to more than 45 women from lower-income groups who earn an average of 6000 rs per month by putting in about 4 hours of work daily. Empowering, training, and upskilling women living in urban slums by helping them monetize their inherent skills. At Chambray & Co. craft producers are involved at all levels of the production chain from sourcing material and weaving and dyeing fabrics, to product development and quality control of the final product. The brand works to promote cultural sustainability, authenticity, and social change for craft artisans in India; with a specific focus on empowering women & marginalized communities who have little access to alternative sources of income. They work closely with their artisans and share their stories so more people can discover the process and all the love that goes into each unique piece.
Their source of fabric is the leftover, defected and quality discarded textile from large textile manufacturers and post-stitching and post-cutting waste from large garment producers which may get used somewhere, but more often than not, get downcycled, destroyed, or dumped. They use fabrics made from recycled polyester, better cotton, and Tencel which transforms wood pulp into cellulosic fibers with high resource efficiency and low ecological impact, as natural as cotton but made with a fraction of the resources.