Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Chhoti Si Asha empowers women from rural communities by transforming their indigenous craft skills into sustainable livelihood opportunities. Through skill enhancement and collaborative product development, the organization supports these artisans in creating a variety of market-ready products, including handbags, laptop bags, home accessories, handcrafted stationery, and charming knickknacks like magnets, games, and stuffed toys. By providing crucial market linkages, it bridges the gap between traditional craftsmanship and modern consumer demand, ensuring fair income opportunities. With a mission to blend creativity, heritage, and economic empowerment, the initiative helps women artisans build meaningful careers while keeping their traditional crafts alive.
Purpose
Founded to create livelihood opportunities for women seeking to work from home, Chhoti Si Asha focuses on empowering rural artisans through craft-based employment. The initiative not only provides income opportunities but also helps women recognize the value of their traditional skills by turning them into sustainable sources of livelihood. With a commitment to skill development, it has trained over 300 women and consistently offers work to 90 to 140 artisans. By blending cultural heritage with economic empowerment, the initiative ensures that these women can support themselves while preserving their craft traditions.
People
Chhoti Si Asha works with women from rural backgrounds now living in urban slums, guiding them on their journey to become skilled craftspeople. Though many initially pursued crafts as a hobby, the initiative nurtures their talents by helping them develop marketable products aligned with their skills. Through hands-on collaboration, these women transform their creativity into sustainable livelihoods. In addition to training over 300 women, the initiative currently provides regular work to more than 140 artisans. By offering skill development and market linkages, it empowers women to build meaningful careers while fostering self-reliance and financial independence.
Planet
The initiative emphasizes sustainability by creating products from pre-consumer fabric waste. Sourcing high-quality cutouts in bulk, the artisans transform this material, known as chindi, into a variety of handcrafted items. Any leftover scraps are creatively repurposed into latkans, bag charms, or katran bags, ensuring minimal waste. The organization also produces panja dari rugs, weaving fabric remnants into beautiful, functional pieces. This circular approach not only reduces environmental impact but also adds value to discarded materials, promoting conscious consumption while empowering artisans to develop sustainable livelihoods.
