Diti

Ensures fair living wage for producers

Discloses the community being impacted

Reduces the environmental impact

Focusses on women producers

Created using handcrafted methods

Reduces/Reuses/
Recycles resources

Biodegradable or environment friendly

Uses portion of proceeds to give back to the community

The word “Diti” in Sanskrit means an idea, splendor and earth goddess. Much like its meaning, DITI was the result of a simple idea to undertake artistic adventures by way of using a variety of materials like discarded fabric, jute, wood and stones and creating them into beautiful wearable art pieces telling a story of its own. The brand handcrafts fashion and home accessories inspired by strong personalities and communities explored through travels and emotions using local craft techniques.

Purpose

DITI believes in telling a story through bold and statement apparel and home art pieces by using a variety of materials, like discarded fabric from local boutiques and tailors, hand woven fabric from craft-people and jute. Each piece tells a story through its process, taking inspiration from local communities and inspirational figures and emotion using a variety of materials. DITI appreciates the slow and handmade process of creating products, from sourcing fabric from craftsmen to creating each product by hand. Paying attention to small details and turning complex inspiration into simple design.

People

Diti works with an NGO, With Love Gifts, Delhi based social enterprise of women artisans and also with local women who are part-time household help, and local tailors. These women have basic stitching skills, and have a challenging background. They have helped provide them with stitching training to expand their skills to create products.

Planet

DITI sources leftover fabric from local boutiques, designers, and tailors. For art home decor pieces, they get the fabric from Indian craftsmen; block printers and weavers. Every little snippet of fabric which is left behind during production gets used in the accessories and does not end up in a landfill. The products are packed in fabric bags created using discarded fabric and paper bags.