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Effy Flourish

Effy

Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Reduces/Reuses/
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Uses portion of proceeds to give back to the community
The name ‘Effy’ comes from the word ‘effervescent’ meaning lively and enthusiastic, which represents the vibrance and pep that the brand transpires through their clothing. Effy is armed to innovate products that are 100% ethical & sustainable. With their blend of modern ideas and rich experience, these women entrepreneurs are creating a niche with Effy, launching it as India’s first ever affordable organic fashion brand.

Purpose

People

Planet