Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Uses portion of proceeds to give back to the community
The Fairkraft Creations brand stands for quality, safety, and great design. It also stands for fair trade principles. Fairkraft has woven contemporary designs using traditional craft techniques. Toys are made out of wood and colored with a unique process using lac and natural dyes. There are toys for all ages of children, from infants, toddlers to preschoolers. The toys are designed to help children develop many skills while they play with them. Channapatna craft has a GI (Geographical Indication) granted by WTO.
Purpose
Fairkraft Creations brings the best of Channapatna toys and crafts to discerning customers. Fairkraft aims to promote artisans and create sustainable livelihoods in the handicrafts sector. Fair wages, gender equality, and a conducive work environment are key to their work. The hale wood used for making toys is sourced from naturally growing trees and hence no harmful chemicals are used. The lac, mixed with natural dyes, used to color the toys makes them 100% safe for children. Toys are thoroughly tested and come with child safety certifications of ANSI (USA) and EN71 (Europe).
People
It is estimated that over 6 million artisans toil to preserve all the indigenous forms of handicrafts of India. This is an unorganized sector and artisan incomes tend to be erratic and low. Fairkraft’s mission is to bring in suitable interventions in the form of technology, process, and training that will enhance the quality and consistency of products made by them. This should help increase the value of the products and hence artisan incomes. They have introduced more women into the Channapatna craft cluster. They constantly strive for women’s empowerment and greater participation in the sector. Artisans and their families are also provided health care and social security benefits.Fairkraft facilitates artisans in organizing themselves in self-help groups and progress to become entrepreneurs.
Planet
The hale wood is procured from non-farm and non-forest land; it needs little water to grow. Since it grows naturally with no human care or intervention, no harmful chemicals get used. The trees are self-generating. Once a large branch is cut it regrows fully in 3 to 4 years, making it sustainable. There is optimum utilization of wood; all sections of the wood are used by the artisans as the product range involves small to large parts. The lac used is a naturally occurring resin. This is abundantly available in India and harvesting lac is a livelihood opportunity for people. The dyes used are all-natural products e.g. turmeric, indigo, etc. This makes the toys safe for children. The wood waste is used in the making of incense sticks (agarbattti) and mosquito coils.
