Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Biodegradable or environment friendly
Uses portion of proceeds to give back to the community
HKV Benaras is a modern D2C brand built on a 100-year-old legacy deeply rooted in Varanasi’s rich textile heritage. Known for exquisite handwoven sarees, lehengas, and dupattas, the brand seamlessly blends traditional craftsmanship with contemporary aesthetics. With a reputation for exceptional quality, their creations have been adorned by renowned personalities like Vidya Balan, Nita Ambani, and Swati Piramal. Each piece carries the mark of authenticity through HastKalaPramanak technology, reflecting an unwavering commitment to heritage and precision. By honoring age-old techniques while embracing innovation, the brand offers a timeless collection that speaks to both elegance and authenticity.
Purpose
With a mission to preserve cultural heritage and create meaningful social impact, HKV Benaras champions the rich tradition of Banarasi textiles by blending ancient craftsmanship with modern innovation. At a time when handloom art faces decline, the family-led brand stands as a beacon of hope, empowering local weavers with fair opportunities and well-deserved recognition. Committed to excellence, integrity, and sustainability, each creation reflects the essence of Varanasi’s artisanal legacy. By leveraging technologies like HastKalaPramanak to ensure authenticity and quality, the brand not only protects this timeless art form but also promotes sustainable fashion. Through these efforts, it connects global audiences with the beauty of Banarasi textiles while fostering deeper appreciation for traditional crafts and their enduring significance.
People
Dedicated to preserving Banarasi textile heritage and nurturing future artisans, HKV Benaras plays a pivotal role in sustaining traditional handloom weaving. Working closely with local weavers in Varanasi, the brand trains around 30 new artisans annually, equipping them with essential skills to carry forward this legacy. Committed to artisan welfare, it offers meaningful support, including zero-interest emergency credit, free eye check-ups, and complimentary spectacles, ensuring their well-being and financial stability. By blending traditional craftsmanship with modern innovations like HastKalaPramanak technology, the brand guarantees product authenticity while safeguarding this timeless art form. Through these efforts, it fosters a deeper appreciation for heritage crafts, empowering artisans and positioning itself as a leader in promoting sustainable, culturally rich fashion.
Planet
HKV Benaras integrates sustainability into every aspect of its production, minimizing environmental impact while honoring traditional craftsmanship. Crafted from 100% natural fibers, the products are eco-friendly from start to finish, with biodegradable materials that ensure minimal environmental harm. The brand uses azo-free dyes to protect both artisans and the ecosystem, alongside water-conserving dyeing techniques. A commitment to renewable energy is reflected in the use of solar panels, which meet 30% of the workshop’s power needs, reducing its carbon footprint. Handmade production methods eliminate electricity consumption and noise pollution, while fabrics are dried using only wind and sunlight, preserving eco-friendly traditions. Through these practices, the brand ensures that each creation aligns with its mission of sustainability, promoting green production and responsible fashion that supports both people and the planet.
