Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Inkriti unfolds the narrative of textile crafts intertwined with culture, community, and sustainability. Guided by a designer-CA duo driven by a profound passion for crafts, its mission is to innovate and seamlessly integrate them into everyday life. Collaborating closely with local artisans, Inkriti co-designs handcrafted fabrics, crafting gender-neutral products that resonate with contemporary lifestyles and preferences. More than a mere fashion or designer label, Inkriti represents a lifestyle revolution where sustainability is deeply rooted in Indian culture through crafts. With a vision to bridge the gap between consumers and countless skilled artisans across India, Inkriti epitomizes #ConsciouslyCrafted unisex pieces, each co-designed with love and care.
Purpose
At Inkriti, the mission is clear: to innovate and seamlessly integrate Indian textile crafts into everyday life while empowering the artisanal community. Rejecting the notion of crafts being confined to special occasions or specific genders, Inkriti strives to make these rich traditions accessible to all, regardless of identity or occasion. With a dual focus on generating awareness and enhancing accessibility, the brand goes beyond merely selling products, opting instead to engage in meaningful conversations and immersive experiences that shed light on India's heritage textile crafts. By championing gender-neutral garments and prioritizing availability, affordability, and understanding, Inkriti paves the way for a more inclusive and sustainable approach to appreciating and preserving these timeless art forms.
People
In a harmonious partnership with artisans from India's remotest villages, Inkriti embarks on a journey of co-creation and innovation, ensuring the preservation of traditional craftsmanship while infusing it with contemporary flair. Through collaborative discussions and shared inspiration, the brand integrates the ideas of artisans seamlessly, resulting in fabrics that resonate with timeless elegance and authenticity. These fabrics are then transformed into silhouettes that are not only timeless and functional but also affordable and inclusive, flattering every body type. With a focus on impacting the lives of 25 artisanal families across four textile crafts—Ajrakh, Kala Cotton, Handloom, Bandhani, and Tie and Dye—Inkriti finds joy and fulfillment in nurturing these partnerships, exemplified by the heartfelt smiles and warm welcomes received during visits to artisans across India. This shared sense of pride and purpose fuels Inkriti's commitment to its goal of empowering artisans and making Indian textile crafts accessible to all.
Planet
Inkriti stands as a beacon of holistic sustainability, meticulously weaving together environmental, economic, and social considerations in its ethos. Embracing the inherent eco-friendliness of crafts, the brand champions locally-sourced materials like Kala Cotton and naturally dyed fabrics, embodying environmental sustainability at its core. By empowering traditional Indian artisans and fostering new demand for their crafts in modern formats, Inkriti catalyzes economic sustainability, elevating these artisans' livelihoods. Upholding fair wages and ensuring the safety of all stakeholders underscores its commitment to social sustainability. For Inkriti, craft and sustainability are inseparable; it's about forging a symbiotic relationship where crafts serve as vehicles for creating a more sustainable future for all.
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