Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Kakoli Aarup Bhattacharjee, the visionary behind a homegrown clothing label, discovered her passion for hand embroidery at a young age, inspired and mentored by her mother. Over the years, she mastered a diverse range of traditional embroidery techniques from around the world, developing a deep technical understanding of needlework. In 2019, she transformed her expertise into a boutique label specializing in designing and customizing hand-embroidered garments such as dresses, blouses, sarees, jackets, shirts, tops, and kaftans. Each piece is crafted with textiles handmade in small batches using traditional processes, ensuring sustainability and authenticity. These fabrics, including Kala Cotton from Gujarat, Kotpad from Odisha, Jamdani from West Bengal, Mull Cotton from Jaipur, Ikat from Telangana, and Ponduru Khadi, are naturally dyed and paired with intricate hand embroidery to create timeless, eco-conscious fashion. Every creation reflects a blend of artistry, heritage, and a commitment to sustainability
Purpose
With a needle and an enduring love for threads, Kakoli Aarup Bhattacharjee weaves her fertile imagination into intricate embroidery that bridges the gap between tradition and innovation. Her labor-intensive, artisan needlework revives the nostalgic charm of "Mom’s and Grandma’s Embroidery," breathing life into India's rich textile heritage. By skillfully blending old-world techniques with contemporary designs, her collections serve as a testament to the enduring cultural and social significance of hand embroidery. Each creation elevates sustainability, grace, and simplicity, showcasing the timeless beauty of traditional craftsmanship. Anchored by a commitment to preserving natural resources and supporting artisan communities, her work goes beyond fashion—it tells a story of heritage, artistry, and mindful creation. Through her dedication, Kakoli continues to redefine hand embroidery as a sustainable art form that honors the past while embracing the future.
People
By engaging skilled artisans, the brand creates hand-embroidered apparel that masterfully combines contemporary aesthetics with traditional techniques in stitch, motif, composition, and color palette. This collaboration generates significant social impact, empowering artisans both economically and socially. Through their work, artisans can earn a sustainable livelihood, improving their financial stability and overall quality of life. The initiative also plays a pivotal role in preserving cultural heritage, ensuring that traditional embroidery techniques and local identities are passed down through generations. Marginalized women in rural communities find empowerment through this opportunity, gaining financial independence and confidence. Additionally, the flexibility offered allows artisans to work from home and manage their schedules, promoting a healthy work-life balance. This harmonious blend of artistry and social responsibility highlights the brand’s dedication to fostering meaningful change while celebrating the timeless craft of hand embroidery.
Planet
Each garment is crafted using exclusively designed textiles, handmade in small batches through traditional processes on sustainable and naturally dyed cotton and organic fabrics. These thoughtfully chosen materials play a crucial role in reducing the environmental impact of clothing. By prioritizing eco-friendly fabrics, the brand significantly minimizes water consumption, microplastic pollution, greenhouse gas emissions, soil degradation, and deforestation, while addressing the growing crisis of textile landfill waste. This conscious approach ensures that every product reflects a commitment to sustainability without compromising on quality or craftsmanship. By integrating environmentally responsible practices into its core, the brand takes a meaningful step toward creating a greener, more mindful wardrobe, proving that fashion can be both beautiful and sustainable.
