Key Story

Ensures fair living wage for producers

Reduces the environmental impact

Focusses on women producers

Reduces/Reuses/
Recycles resources

Made out of responsible materials

Biodegradable or environment friendly

Key Story is born out of the realization that at our core we all seek simple things in life. They aim to express a sense of simplicity through mindful, elegant clothing made out of natural fabrics -blurring the lines between core & style for an elevated modern wardrobe. For the ones who value simplicity, quality & no-fuss mentality. Rooted in the belief that it truly takes simple things in life to change it.

Purpose

This brand envisions and crafts elegantly simple clothing, prioritizing comfort for a relaxed lifestyle that brings joy to the modern individual without sacrificing quality and style. The design philosophy centers around creating garments that not only look beautiful but also feel comfortable. Every piece is carefully crafted with a comfort-first approach, using natural, high-quality fabrics that invite you to fall in love season after season. With love and meticulous precision, each garment is made to become a part of your special stories, making it difficult to part ways with. These are clothes you proudly repeat, not only benefiting you but also contributing positively to the planet. Embrace a blend of simplicity, elegance, and sustainability in your wardrobe, where each piece is a testament to the brand's commitment to timeless style and mindful living.

People

They aim to support more women through their brand. Their manufacturing team employs a 38% of women. This is in development & plan to improve the number as they go forward.

Planet

In their evolution, the brand is committed to achieving environmental positivity. Taking the initial stride in this direction, they've embraced on-demand production to address the dead stock issue, a significant contributor to environmental waste. A noteworthy aspect is that 90% of their fabrics are sourced from dead stock, exclusively natural and procured from local textile mills. This deliberate choice not only upholds stringent quality standards but also results in a reduced carbon footprint. By sourcing materials locally, they actively contribute to minimizing environmental impact. This eco-conscious approach not only aligns with sustainability goals but also aids in avoiding landfill wastage. As the brand progresses on its journey, it endeavors to weave a narrative of environmental responsibility, emphasizing the importance of thoughtful practices in the fashion industry.