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Purpose
Liz Jacob believes that sustainability should not be confined to the luxury segment but must become an essential value system embraced by all. As part of an industry that significantly contributes to environmental waste, the brand is committed to fostering mindful and responsible consumption. By raising awareness about the impact of consumer choices, Liz Jacob aims to inspire a shift toward ethical fashion practices. Sustainability is deeply embedded in the brand’s ethos, with a conscious effort to minimize waste, support eco-friendly production methods, and create clothing that is safe for both children and the planet. Guided by the philosophy that we do not own the Earth but merely borrow it from future generations, Liz Jacob remains dedicated to crafting fashion that nurtures both tradition and sustainability, ensuring a better world for children to inherit.

People
Liz Jacob is dedicated to preserving artisanal creativity by supporting traditional crafts, including those at risk of fading into obscurity, such as smocking. The brand actively invests in skill development, training women in intricate hand embroidery, empowering them with valuable life skills and financial independence. Committed to ethical and fair trade practices, Liz Jacob ensures artisans receive fair wages promptly, without imposing credit periods—an essential step in supporting artisanal families who often face financial instability. By prioritizing craftsmanship, sustainability, and social impact, the brand not only brings exquisite handmade designs to life but also strengthens artisan communities, fostering a future where heritage crafts continue to thrive.

Planet
Liz Jacob is deeply committed to sustainability, ethical craftsmanship, and mindful consumption. The brand exclusively uses natural fabrics and AZO-free dyes, often incorporating plant-based pigments for an eco-conscious approach to color. Zero-waste initiatives ensure that fabric scraps are upcycled into accessories instead of ending up in landfills. Operating under the ten guiding principles of Fair Trade, Liz Jacob prioritizes ethical business practices, from minimizing plastic in packaging to conserving water, power, and resources. The brand proudly collaborates with artisans specializing in block and screen printing, natural dyeing, and embroidery, providing them with a consistent livelihood. By training women in embroidery, Liz Jacob also imparts valuable life skills, fostering empowerment through craftsmanship. A strict inventory management system, with restocking only as needed and a ‘Made to Order’ range, helps reduce dead stock and overproduction, ensuring a more sustainable, responsible, and conscious approach to fashion.