Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Biodegradable or environment friendly
Uses portion of proceeds to give back to the community
LUKKA CHUPPI aspires to bring colors to everyday life with its range of aesthetically appealing and quirky products. The designs are ideated to be minimal, multi-appearance, and multi-utilitarian making them unique and essential. Their brand philosophy is an amalgamation of art, people, and nature, a functional balance that drives sustainability naturally.
Purpose
Lukka Chuppi develops products that are utilitarian and multi appearance to drive less consumption. Through their minimalist product design, they aspire to change the widespread mindset of consumption, all the while generating employment for artisans. They hope to nurture the craftspeople such that they can sustain themselves through their craft.
People
Their model is designed for developing individuals to be self-sustainable as well as nurturing individuals who are inclined towards vocational activities into craftsmen. They follow a flexible manufacturing model which is uniquely designed to be makers friendly specifically for female artisans and homemakers, ensuring they can work at their choice of time and place. They work to make sure everyone feels like co-owners of the brand.
Planet
Lukka Chuppi products are designed on the concept of circularity to maximize the product life cycle. They have a special focus on the storage concept of the product when not in use, to reduce waste generation caused by product damage and deterioration. They use upcycled materials providing them with a new life. Manufacturing processes are optimized to minimize the resource and energy consumption
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