Lukka Chuppi develops products that are utilitarian and multi appearance to drive less consumption. Through their minimalist product design, they aspire to change the widespread mindset of consumption, all the while generating employment for artisans. They hope to nurture the craftspeople such that they can sustain themselves through their craft.
Their model is designed for developing individuals to be self-sustainable as well as nurturing individuals who are inclined towards vocational activities into craftsmen. They follow a flexible manufacturing model which is uniquely designed to be makers friendly specifically for female artisans and homemakers, ensuring they can work at their choice of time and place. They work to make sure everyone feels like co-owners of the brand.
Lukka Chuppi products are designed on the concept of circularity to maximize the product life cycle. They have a special focus on the storage concept of the product when not in use, to reduce waste generation caused by product damage and deterioration. They use upcycled materials providing them with a new life. Manufacturing processes are optimized to minimize the resource and energy consumption