Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Michri is a home and lifestyle brand rooted in the ethos of healing and slow living. Drawing inspiration from India's rich heritage, Michri is dedicated to sourcing the finest and purest elements from local artisans and small-scale craftsmen. Their commitment to quality and authenticity is matched by a global design sensibility, ensuring that each piece seamlessly fits into any modern Indian home. Michri embodies the soul of India, offering products that promote well-being and timeless elegance.
Purpose
Michri believes that luxury should not come at the expense of the environment. The brand revolves around core principles of affordability, elegance, and sustainability, providing consumers with a guilt-free indulgence in luxurious home and lifestyle products. By prioritizing eco-friendly practices and materials, Michri ensures that elegance and environmental responsibility go hand in hand, allowing customers to enjoy sophistication without compromise.
People
Michri is a slow-living inspired, sustainable brand that collaborates with Indian artisans to create candles, travel essentials, and home decor products, significantly benefiting people and society. By providing artisans with a stable income, Michri empowers local communities and preserves traditional craftsmanship. The brand's commitment to inspiring conscious living encourages consumers to invest in lasting, sustainable products, fostering positive environmental and societal change. Additionally, Michri fosters a sense of community among those who value craftsmanship and sustainability, while its dedication to incorporating traditional techniques and designs helps preserve India's rich cultural heritage. Through its beautifully crafted products, Michri not only enhances customers' homes but also supports artisans' well-being, cultural preservation, and a more mindful, sustainable lifestyle.
Planet
Michri's focus on sustainability underscores its commitment to environmental responsibility. By using eco-friendly materials, reducing waste, and adopting sustainable production methods, the brand inspires customers to make more conscious choices. Michri encourages consumers to invest in long-lasting products that leave a lasting impression on their homes, promoting a mindful approach to consumption. This philosophy helps reduce the cycle of disposable goods, contributing to a less wasteful lifestyle. Through its dedication to sustainability and enduring quality, Michri not only offers beautifully crafted home and lifestyle products but also fosters a culture of environmental stewardship and mindful living.
