Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Uses portion of proceeds to give back to the community
Ocau emerges from a deep-rooted passion for fashion, conceived by visionaries from NIFT who witnessed the rigorous intricacies of garment creation firsthand. Distinctively, Ocau champions the ethos of sustainability and ethical craftsmanship, striking a harmonious balance between comfort and style. Born from a desire to honor craftsmanship in an era dominated by automation, Ocau stands as a beacon for inclusive fashion, celebrating the diversity of Indian body types with its shape and size-inclusive garments. At the heart of Ocau lies a commitment to understanding the dynamic fashion landscape, ensuring their creations are not just trendsetting but deeply rooted in customer satisfaction. Ocau is not merely a brand; it's a movement towards redefining the standards of the fashion industry, ensuring every piece resonates with the ethos of sustainability, comfort, and inclusivity.
Purpose
In the heart of West Bengal's serene villages, Ocau finds its soul, weaving the ancient craft of Khadi and handloom cotton into the fabric of contemporary fashion. Born from a youthful zeal to blend traditional textiles with modern aesthetics, Ocau is a testament to the power of sustainable fashion. This brand is more than just clothing; it's a canvas for expression, rooted in the principles of minimalism and the profound belief in making a lesser impact on Earth. Ocau invites its wearers to delve deeper, asking "What are our clothes made of?", "How are they made?", and "Who made them?", fostering a connection that transcends the material. With every thread spun on the handloom, Ocau is on a mission to redefine the industry's standards—crafting garments that not only embody considered design and relentless quality but also champion honest value and positive impact. For the conscious individual who dresses not just to express but to impress upon the world the values of sustainability and ethical responsibility, Ocau is the beacon of change.
People
At the core of Ocau's essence lies the skilled hands of artisans from a quaint village in West Bengal, where tradition meets the pulse of contemporary fashion. This dedicated collective of weavers, embodying both men and women, intricately crafts sarees and garments, weaving stories of heritage into each piece. In an empowering move, Ocau extends its commitment to sustainable growth by mentoring self-help groups of women, elevating their craftsmanship to meet industry standards through comprehensive training. This harmonious blend of tradition and modernity is further enriched by collaborations with NIFT designers, who lead artisanal development workshops focusing on embroidery, ensuring that every Ocau piece is not just clothing, but a piece of art. True to its sustainable ethos, Ocau guarantees fair wages for all its artisans, reflecting a deep-rooted respect for the people behind the product and a steadfast commitment to ethical fashion. In every thread, in every weave, Ocau stands as a beacon of sustainable luxury, where fashion not only looks good but does good.
Planet
In the heart of Ocau's philosophy lies a deep commitment to sustainability, where each piece of clothing is a testament to the beauty of handloom fabrics and the meticulousness of handmade processes. Embracing the essence of exclusivity, Ocau adopts a small batch production approach, ensuring that each style remains unique and limited. The brand's dedication to the environment extends beyond the loom, utilizing sustainable materials such as natural fibers and dyes, while steadfastly adhering to a zero-waste philosophy. This eco-conscious journey is complemented by Ocau's use of eco-friendly packaging, significantly reducing plastic waste and further solidifying its stance as a protector of the planet. Each Ocau garment, therefore, is not just an item of clothing; it's a piece of a larger puzzle in the brand's mission to harmonize fashion with the earth, making every Ocau creation a coveted, environmentally respectful masterpiece.
