Patrah was created with an aim to sustain the cultural heritage, artisans and increase the production of the Indian staple cotton in India. The brand makes premium-quality everyday clothing that incorporates sustainable practices from seed to stitch. Keeping it aligned to the principles of slow fashion, the company’s ethos pivots around comfort, feel, and functionality. Patrah’s vision is to be a lifestyle brand for everyday products which creates a global impact through sustainable development of lifestyle goods and empowers people to choose better products in terms of quality, social impact, and environmental consciousness.
They are currently working with artisans in Gujarat who weave locally sourced staple cotton which is grown organically. The threads are later dyed with either natural ingredients or azo-free dyes. The cotton used is called Kala kapas.
Patrah uses sustainable processes from seed to stitch. Starting from using the staple Indian cotton which is grown in drought-prone areas of India. The cotton used is grown organically avoiding impact on the soil and saving water. This cotton is then spun on an amber charkha. They use dyes made of natural ingredients to dye these threads which are later woven on handlooms. The fabrics are softened by water infused with natural materials like alum. All the processes are chemical-free which helps lower the environmental impact caused by the wastewater. Their packaging is also biodegradable and plastic-free.