Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Made out of responsible materials
Avoids use of chemicals or toxic materials
Crafted by the skilled hands of Ausgram’s Kantha artists, Peol is more than a brand; it’s a collective vision inspired by the local Peol fruit and rooted in nature. Each stitch narrates the story of socio-economic empowerment for 200 women in East Bardhaman, who create exquisite Kantha embroidery products. Peol seamlessly blends tradition with artistic excellence, enhancing fashion and home decor. In this world, the threads of nature weave tales of resilience and artistry, offering a unique fusion of heritage and beauty.
People
Peol, created by skilled Kantha artisans in Ausgram, embodies a journey of socio-economic empowerment for 600 women in East Bardhaman. These talented women produce exceptional Kantha embroidery products, showcasing extraordinary artistry. Peol is dedicated to bringing this exquisite craftsmanship to the forefront, where each thread seamlessly transforms into tales inspired by nature. By merging tradition with creativity, Peol not only supports the artisans' livelihoods but also offers unique, beautifully crafted products that enrich fashion and home decor with a touch of cultural heritage and natural beauty.
People
From conception to creation, Kantha is a labor of love, demanding skill, patience, and dedication. This sustainable art form breathes new life into old fabrics, with each stitch narrating a unique story. Often referred to as the diary of rural women, Kantha embroidery has significantly empowered thousands of women in Birbhum socio-economically. In this region, around 600 women sew colorful patterns using simple running stitches to craft a variety of products, including sarees, cushion covers, kurtas, bed covers, and bags. Through their artistry, these women not only preserve a rich cultural heritage but also achieve financial independence, transforming Kantha into a symbol of resilience and creativity.
People
The Kantha technique originated in West Bengal and Bihar, where women recycled old saris and dhotis by layering, stitching, and embellishing the scrap fabric to create blankets for their babies. This embroidery method is inherently sustainable, requiring minimal resources and allowing individuals with basic sewing skills to participate. Kantha not only transforms discarded textiles into beautiful, functional items but also preserves a rich tradition of resourcefulness and creativity. By repurposing materials and making art accessible to many, Kantha embodies the essence of sustainability and community craftsmanship.
