Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Piroei embodies the ethos of 'less is more', offering a whimsical yet eco-friendly collection that prioritizes both style and sustainability. Manufactured slowly and ethically in small batches, their garments ensure safety and happiness for parent and child alike. Beyond materials, Piroei's commitment extends to fair trade practices, supporting local communities in every stitch. Their collection blends charm and chic seamlessly, allowing parents to dress their little ones in fashion that doesn't harm the planet or its people. This journey with Piroei isn't just about style—it's a step towards a brighter, greener future for generations to come.
Purpose
Piroei, derived from the Hindi word meaning "to string together," encapsulates the core of their mission: fostering harmony between humanity and the natural world. With a belief that sustainability and fashion can coexist harmoniously, Piroei is dedicated to crafting garments that not only adorn but also honor the Earth. Each piece is a testament to their commitment to preserving the environment and supporting local communities. Through ethical manufacturing practices and eco-friendly materials, Piroei strives to weave a narrative where style meets sustainability effortlessly. Their vision extends beyond clothing; it's a dedication to weaving together a future where fashion is a force for positive change, connecting individuals with the planet in a beautiful, harmonious tapestry.
People
Piroei's impact stretches beyond fashion, touching lives and empowering individuals like the 18-year-old determined to pursue education despite her circumstances. Tasked with household duties, she dedicates her spare hours to learning vital skills in stockkeeping and quality control, paving her path towards a brighter future. Meanwhile, in Ahmedabad, a middle-aged mother defies odds, scaling her crochet business with unwavering determination. With Piroei's support, she not only fulfills bulk orders but also uplifts 50 women in her village, imparting the art of crochet and fostering sustainable livelihoods. Piroei's commitment to these individuals reflects a broader ethos of empowering women, fostering resilience, and forging pathways to a more equitable future for all.
Planet
Piroei's commitment to sustainability extends beyond its fashion ethos, encompassing every aspect of the customer experience, right down to its packaging. Each delivery arrives wrapped in organic cotton fabric, adorned with a licorice stick, and accompanied by a heartfelt Thank You Note on seed paper—symbolizing growth and sustainability. Their innovative water-activated glue ensures secure sealing without harmful chemicals, while recyclable, FSC certified tags underline their dedication to eco-consciousness. Moreover, their material choices, led by GOTS certified organic cotton, prioritize both baby comfort and environmental impact reduction. Piroei sees children as the torchbearers of a greener future, with their clothing serving as educational tools in environmental stewardship. With playful designs and earthy colors, Piroei's garments inspire a love for nature and impart crucial lessons on waste reduction and resource conservation.
