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Prathaa Flourish


Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Made out of responsible materials
Biodegradable or environment friendly
Uses portion of proceeds to give back to the community
Prathaa is a celebration of India's textile heritage, offering exquisite, handcrafted fabrics that blend tradition with contemporary fusion fashion. With a focus on showcasing unique weaves and designs, Prathaa embodies the spirit of the modern urban woman, embracing change while honoring rich historical roots. The brand translates the craftsmanship of Indian artisans into edgy, comfortable garments, promoting fairness and good karma in all interactions. Prathaa's goal is to make customers look and feel their best in distinct and comfortable designs, providing a journey where tradition meets timeless elegance.