Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Made out of responsible materials
Biodegradable or environment friendly
Uses portion of proceeds to give back to the community
Prathaa is a celebration of India's textile heritage, offering exquisite, handcrafted fabrics that blend tradition with contemporary fusion fashion. With a focus on showcasing unique weaves and designs, Prathaa embodies the spirit of the modern urban woman, embracing change while honoring rich historical roots. The brand translates the craftsmanship of Indian artisans into edgy, comfortable garments, promoting fairness and good karma in all interactions. Prathaa's goal is to make customers look and feel their best in distinct and comfortable designs, providing a journey where tradition meets timeless elegance.
Purpose
Prathaa is handloom supporting fashion clothing brand who places great importance on preserving traditional skills, promoting cultural heritage, and empowering artisan communities. The brand sources handloom textiles directly from artisans who adhere to fair trade practices and receive fair wages. They prioritize natural fibers like cotton and linen, which have a reduced environmental impact. In line with their commitment to sustainability, Prathaa implements measures to reduce textile waste, repurpose fabric remnants, and promote circular fashion practices. The brand takes pride in communicating the stories behind each garment, celebrating the artisan's journey, and showcasing the inherent beauty of handloom textiles. By encouraging consumers to embrace the concept of slow fashion and value quality over quantity, Prathaa aims to inspire them to invest in timeless pieces that stand the test of time.
People
By sourcing handloom textiles directly from artisans, Prathaa provides a sustainable market for their products. This creates a stable source of income for the artisans and their families, improving their economic well-being. They help preserve traditional techniques and ensure that these skills are passed on to future generations.
By investing in these communities, the brand supports the growth of local economies, creates employment opportunities, and stimulates socio-economic development in the region.
Planet
Prathaa brings you handloom fabric crafted from natural fibers like cotton. The brand emphasizes the use of eco-friendly materials, showcasing our commitment to a greener future. By choosing handloom fabric, they minimize energy consumption and reduce water usage compared to mass-produced textiles. With handloom weaving, customization flourishes, and fabric wastage is minimized, allowing us to efficiently utilize every precious piece of fabric. Prathaa's dedication to sustainability extends to reducing textile waste, as we prioritize showcasing our efficient use of handloom fabric, ensuring minimal scraps and maximizing each fabric's potential.
