Ensures fair living wage for producers
Reduces the environmental impact
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Qurcha is founded by Nupur (Textile designer) during covid in February 2020 with the idea of upcycling. Our collection boasts a wide range of unique accessories using discarded fabrics and vintage patches, from statement necklace and earrings to bracelets with creative fusion of sustainability.
Purpose
Qurcha aims to minimize fabric wastage while revitalizing the splendor of Indian textiles and craftsmanship. By implementing sustainable practices, we aspire to reduce environmental impact while preserving the rich cultural heritage of traditional art forms. Emphasizing efficient production methods and responsible consumption, this initiative seeks to celebrate the beauty of Indian fabrics and crafts, ensuring a harmonious blend of aesthetics and ecological consciousness. Through mindful design and conscious choices, we envision a future where the elegance of Indian textiles thrives, fostering a renewed appreciation for their time-honored allure while safeguarding our planet's precious resources.
People
Qurcha works with artisans nationwide, including in-house karigars, to skill train and empower women by offering them sustainable employment opportunities. Through their extensive network, they harness the talent and expertise of skilled craftsmen to create exquisite products that celebrate the essence of Indian heritage. By supporting women through training and meaningful work, the brand aims to uplift their socio-economic status and foster gender equality. Their initiative not only revives the beauty of traditional crafts but also promotes responsible and ethical practices in the textile industry. Together, they strive to build a brighter future where craftsmanship thrives, and women's empowerment is at the forefront.
Planet
The brand takes pride in producing slow-made products, meticulously crafting each piece upon order, ensuring that only what is needed is created. Their commitment to sustainability extends to every stage of the process, where they utilize leftover fabrics for both making and packaging, effectively minimizing wastage. By embracing this mindful approach, they not only promote responsible consumption but also prioritize environmental conservation. Each creation carries a unique touch, reflecting the dedication of their artisans and their vision for a greener and more conscious future.
