Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Biodegradable or environment friendly
Emerging from the heart of Bengaluru, RangMudra is a dynamic reimagining of India’s timeless textile traditions. The brand breathes new life into the intricate crafts of block printing and eco-printing, blending them with the energy and vibrancy of the city’s urban spirit. More than just a brand, RangMudra embodies a cultural renaissance, standing at the crossroads of heritage and innovation. By celebrating the rich history of Indian artisanship while embracing contemporary needs, the brand proves that tradition is not a fixed concept, but a living, evolving force. RangMudra seamlessly integrates traditional motifs and techniques into modern designs, creating a space where the past meets the present, and age-old crafts are reinterpreted to resonate with today’s tastes and sensibilities.
Purpose
With every print brought to life on fabric, this initiative reaffirms its dedication to preserving and revitalizing the ancient art forms of block printing and eco-printing. Serving as a bridge between the time-honored skills of Indian artisans and the fast-paced demands of modern life, it connects tradition with contemporary sensibilities. The mission is clear: to weave India’s rich artistic heritage into the fabric of today’s fashion and home décor trends. By blending traditional techniques with modern design, it creates products that honor cultural legacies while also embracing sustainability. The focus remains on minimizing environmental impact and celebrating the timeless beauty of these crafts, ensuring they thrive in the future while respecting both the planet and its diverse cultures.
People
At the heart of their business model lies a deep commitment to the empowerment and upliftment of local artisan communities. This is achieved through a multifaceted approach that includes fair trade practices, where artisans and staff receive fair wages and work in ethical conditions. In addition, the initiative prioritizes skill development by offering training and opportunities to enhance the artisans' abilities, helping them adapt traditional techniques to meet modern demands. Their focus extends beyond the workspace, engaging in community development initiatives that support the welfare and growth of these artisan communities. By fostering an environment of fairness, skill enhancement, and collective progress, they ensure that both the artisans and their craft continue to thrive in a dynamic and sustainable way.
Planet
A deep commitment to environmental sustainability is woven into every aspect of their operations. They prioritize eco-friendly materials, using natural, biodegradable dyes and sustainable fabrics that minimize harm to the planet. Waste reduction is a key focus, with processes designed to minimize waste in production and recycling or repurposing materials wherever possible. Energy efficiency is also integral to their approach, with energy-efficient tools and practices employed in both studio and retail spaces. Their dedication to sustainability extends to local sourcing, choosing to work with suppliers from nearby communities, which helps reduce their carbon footprint and supports the local economy. Transparency is central to their ethos, and they ensure that customers are informed about where and how their materials are sourced, aligning with their commitment to ethical and sustainable practices. Through these efforts, they strive to create a positive environmental impact while fostering a responsible, sustainable business model.
