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Purpose
At the heart of KGN Carpets lies a mission to preserve and promote the traditional handmade rug-making craft of Mirzapur—a legacy deeply woven into the region’s cultural and community identity. Through his dedicated efforts, Shahid upholds generations of knowledge while ensuring that the artistry of rug-making remains a viable and respected livelihood. By blending time-honored techniques with evolving design sensibilities and modern market needs, KGN Carpets not only safeguards a fading tradition but also breathes new life into it. Their work stands as a testament to resilience, cultural pride, and the power of craft to sustain both heritage and community.

People
KGN Carpets is creating meaningful social impact by providing consistent employment and skill development to a team of 5–8 local artisans. These artisans are engaged in every stage of the rug-making process, gaining not only economic independence but also a deep sense of artistic pride. Under Shahid’s leadership, the group actively participates in craft networks and online platforms, bridging the gap between traditional makers and a wider, more appreciative audience. This growing visibility helps shift perceptions, showing younger generations that craft is not just a heritage skill, but a respected and sustainable career path. By investing in people and preserving tradition, KGN Carpets is weaving empowerment into every thread.

Planet
KGN Carpets champions eco-conscious craftsmanship by using natural, biodegradable materials like cotton and jute, ensuring each rug leaves a minimal environmental footprint. Rooted in time-honored, low-waste techniques, their production process emphasizes sustainability at every stage—from sourcing raw materials to creating durable, long-lasting products. By avoiding synthetic components and embracing traditional methods, KGN Carpets reduces waste and energy consumption while preserving artisanal integrity. Each rug reflects a thoughtful balance of heritage and environmental responsibility, allowing customers to make choices that are both beautiful and better for the planet.