Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Reduces/Reuses/
Recycles resources
Recycles resources
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Spirit Of The Earth is dedicated towards popularizing native heritage rice varieties of India. These lost rice varieties are carefully Preserved, Conserved, Researched and Cultivated at their certified organic farm in Manjakkudi (Tiruvarur district). The primary activity on their farm is paddy seed conservation and cultivation. As of date, they have been able to conserve 290 heritage rice varieties native to most states across the country. From seed selection, planting, harvesting, milling, packaging – they do all the work. Most of the information they have on heritage rice varieties has been handed down from farmers. Each grain comes with such beautiful stories and has immense nutritional benefits. After every harvest, they share the seeds with other farmers and conduct farmer training programs.
Purpose
Even 70 years ago, over 100,000 heritage rice varieties were being cultivated across India. Each variety was indigenous to a particular region and had a unique shape, taste and fragrance. They were adaptable to a range of climatic conditions and suited the India environ. And then, the scenario changed, and these varieties started becoming rare and extinct even. This is where Spirit Of The Earth’s story starts. The brand is dedicated towards reviving these lost rice varieties.
People
Their mission is to encourage as many farmers as possible to grow heritage rice varieties using organic practices. They harvest only once a year and the grains they retail at Spirit of the Earth are artisanal, available in limited batches.
Planet
At their farm, they hand select the purest line of heirloom seeds from their farmer network across the country and cultivate following traditional patterns. Using sustainable farming practices, they harvest only once a year. They use their resources responsibly and let the soil rest and replenish between harvests. The enriched soil helps to produce artisanal heritage rice varieties from different states of India. The rice produced at Spirit Of The Earth farm is in limited supply – these semi-milled grains have beautiful color, shape, flavor, fragrance, stories and are loaded with immense nutritional benefits.
