Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Studio Itiha, a natural dyeing studio founded in 2022, is on a mission to make naturally hand-dyed clothing the new norm. Rooted in a deep love for travel, culture, and nature, the studio embodies a commitment to a conscious, wholesome, and healthy lifestyle. By fusing traditional techniques with modern aesthetics, Studio Itiha creates vibrant, sustainable fashion that honors the past while paving the way for a better tomorrow. Each piece is a testament to their dedication to environmental stewardship and cultural heritage, reflecting a vision where eco-friendly practices and timeless style coexist harmoniously.
Purpose
Studio Itiha envisions reaching individuals mindful of their choices, aiming to demonstrate that high-quality, competitively priced products can enhance both personal lifestyles and planetary health. They strive to achieve this by offering naturally dyed and handwoven products with a minimal environmental footprint. Studio Itiha’s designs are rooted in simplicity, practicality, and versatility, making them suitable for various occasions and ways to wear. Each creation prioritizes comfort and ease, embodying the studio's commitment to these core pillars. The fabrics, all natural, undergo meticulous research before being transformed into finished products. Additionally, Studio Itiha collaborates with artisans to incorporate handloom fabrics dyed naturally whenever possible. This dedication not only supports traditional craftsmanship but also ensures that every piece resonates with authenticity and sustainability. Through their thoughtful approach, Studio Itiha aims to inspire a more conscious and sustainable lifestyle, proving that eco-friendly fashion can be both stylish and accessible.
People
Studio Itiha, a women-led organization, operates from a charming village near Pune, dedicated to empowering underprivileged women through skill development and employment. Collaborating with a local NGO, the studio provides training in garment manufacturing and hand embroidery, enabling women to achieve financial independence. Every product at Studio Itiha is meticulously stitched by these artisans, ensuring each piece carries a story of resilience and empowerment. This initiative not only supports the women’s livelihoods but also promotes traditional craftsmanship. Studio Itiha’s commitment to social impact is reflected in its holistic approach, blending sustainability with community upliftment. By creating beautiful, eco-friendly fashion, Studio Itiha fosters a supportive environment where women can thrive, demonstrating that ethical fashion can drive meaningful change and celebrate the strength and creativity of women artisans.
Planet
Studio Itiha harnesses the power of nature to revive an age-old tradition deeply rooted in our culture. By utilizing locally abundant natural dyes, the studio embraces sustainability and innovation. Studio Itiha goes the extra mile by incorporating food, plant, and flower waste from events and temples into their dyeing processes, significantly reducing waste and promoting recycling. In stark contrast to chemical dyes, which are the world's second-largest polluters and contain harmful ingredients unsuitable for skin contact, natural dyes offer vibrant hues and unique health benefits. Studio Itiha is continually inspired by the rich variety of colors that a single natural dye source can produce and is passionate about sharing these beautiful, eco-friendly alternatives with the world. Their commitment to natural dyeing not only protects the environment but also celebrates the beauty and wellness that nature provides, making each garment a testament to sustainable and health-conscious fashion.
