Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Purpose
Studio Naach is driven by two core purposes: to revive dying crafts for the younger generation and to reduce textile waste through upcycling. By transforming scrap fabric into contemporary, statement jewelry and packaging, the brand bridges traditional artistry with modern design. Each product reflects a commitment to sustainability, with 100% upcycled materials ensuring minimal environmental impact. The brand’s dedication to slow practices and meticulous craftsmanship ensures that every piece not only preserves cultural heritage but also promotes eco-consciousness. This dual mission positions the brand as a leader in sustainable fashion, inspiring a new wave of appreciation for both traditional crafts and innovative, responsible design.
People
The efforts of the brand have profoundly impacted the Banjara and Lambani communities, transforming the lives of artisans who were previously relegated to daily labor. By identifying and training Lambani women in Bangalore, the brand not only provides sustainable employment but also ensures fair compensation at government-assigned labor rates for each collection. Beyond employment, Naach invests in the future of these artisans by offering training in color theory and design language, enabling them to align with contemporary fashion trends. This holistic approach empowers the artisans, preserving traditional skills while adapting them to meet modern demands. The result is a harmonious blend of heritage and innovation, reflecting Naach's commitment to social responsibility and cultural preservation.
Planet
At Naach, every piece of textile used in the warehouse is sourced as 100% scrap material collected from local boutiques and factories. This commitment to sustainability sees plain fabrics transformed into stunning products, while printed fabrics find new life in packaging and experimental designs. Naach's innovative approach ensures that every material used has a second purpose, allowing consumers to reuse and repurpose the packaging. This practice not only reduces waste but also fosters a culture of creativity and sustainability among customers. By converting what was once discarded into unique, functional items, Naach exemplifies the principles of upcycling and environmental responsibility, making a significant impact on reducing textile waste and promoting eco-conscious consumption.
