Ensures fair living wage for producers
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Uses portion of proceeds to give back to the community
Experience the cultural convergence in "The Bhuj Collection" by Flourish. From the historic Ajrakh craftsmanship and inspired by the diverse traditions of Kutch, this collection is a tribute to empowerment. Crafted by skilled artisans using intricate block printing and time-honored resist-dyeing techniques with natural indigo and madder hues, each piece embodies a narrative of tradition and innovation. Guided by Zubair Yousuf 's creative vision and designed by Anuj Sharma, the genius behind Button Masala, this exquisite collaboration showcases the boundless possibilities when creativity, heritage, and empowerment intertwine. Discover the artistry in every detail and the empowering stories woven into each fabric.
Purpose
With this collection, we bring a powerful narrative of empowerment and positive change. By eliminating intermediaries, we connect you directly with our artisans, revolutionizing their livelihoods. This transformative approach not only crafts exquisite products but also elevates the well-being of the artisans. In this process, we empower them with newfound expertise, fostering a sustainable cycle of growth and prosperity. Every piece you embrace resonates with the direct impact of supporting artisans, ensuring their skills thrive, and communities flourish. Join us in this journey of meaningful fashion, where each purchase becomes a catalyst for change, creating a ripple effect that reaches far beyond the stitches and fabrics, touching lives and empowering dreams. We aim to weave a tapestry of positive transformation, one empowering choice at a time.
People
A testament to collective craftsmanship, this exquisite ensemble is brought to life by the talented women artisans affiliated with Creative Dignity. Each piece, a labor of love, is meticulously crafted by the skilled hands of Zubair Yousuf's family, renowned for their mastery in traditional Ajrakh fabrics. This innovative initiative empowers these women to fashion elegant dresses entirely from scratch, eliminating the need for stitching. Beyond the creation of Ajrakh fabrics, this venture enables them to indulge in the art of dressmaking, fostering a realm of creativity and self-sufficiency.
Planet
Aligned with Flourish's vision, this ensemble not only empowers artisans but also champions environmental responsibility. In a world where 92 million tonnes of garments end up in landfills annually, this collection stands out. Embracing the innovative Button Masala technique, each garment is crafted without cutting or stitching, ensuring zero waste generation while creating stunning masterpieces. By adopting this approach, Flourish takes a firm stand against contributing to landfills, preserving the environment for future generations. Moreover, the materials used in these creations feature organic, natural, and Azo-free dyes, prioritizing your well-being and the planet's health.
